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News Center is a digital hub for Nielsen to break news, share content from our leaders and offer updates on our global operations in the media industry.
The Case for Growth Through Transparency: A Way Forward for Digital Advertising
As major technology players phase out third-party cookie tracking, digital marketers are facing a new reality. Without an independent view, market confidence in digital advertising could see significant erosion. We are embarking on three key initiatives to ensure Nielsen measurement continues to...
Singapore’s Consumers Are Ready for Omnichannel Marketing
Visual IQ’s October events, “What’s Next in Digital” and the “Digital Marketing Asia 2018 Summit,” brought together more than 260 clients from banks, agency networks, consumer electronics, government, insurance, airlines, telcom, platform partners and retailers in Singapore to learn how...