Singapore, 1 November 2021: Nielsen is thrilled to announce the launch of an enhancement to Nielsen Ad Intel Digital that provides marketers with detailed advertiser-product level social and media spend. The added breadth of measurement to include these media provides new visibility into some of the largest ad investments on digital. In addition, video collections are expanded to cover pre, mid and post-roll content for mobile and desktop devices.
Nielsen Ad Intel Digital offers intelligence to identify prospects, analyse brand strategies, and learn from past campaigns to plan for the future through a wide range of categories (more than 140 categories). This new addition of social digital data will provide increased coverage by measuring additional sites and advertising types, with a more accurate representation of digital ad buys, in a secure, privacy-safe way. Media buyers and sellers now have greater ease to monitor, adjust and measure their digital ad performance.
Nielsen Ad Intel Digital – What’s in it for our clients:
- Introduction of social measurement to strengthen cross-media channel insights
- Our digital reporting in AQX now consists of General Display and Social classification
- Monthly release of daily data collection within desktop, mobile, and tablet devices
Yee Chong Moon, Managing Director, Nielsen Singapore, commented: “This newly enhanced set of data for digital ad spend will, for the first time, enable our clients to monitor competitors’ media expenditure across social, video and general display”. Nielsen Ad Intel can provide advertisers, agencies and publishers with detailed advertiser-product level spend, impression data, device type and buy type across platforms.
The enhancements to Ad Intel are part of Nielsen’s effort to equip the industry with actionable, comprehensive and relevant competitive metrics that help establish a more flexible, connected and intuitive way for media buyers and sellers to evaluate ad performance across-platforms and make smarter decisions.