Nielsen digital ad ratings

The Industry Standard for Digital Ad Measurement

Words from our clients

“While audience verification in APAC is still in the nascent stages, the Nielsen team have been pro-active in seeking feedback and delivering relevant solutions to help raise the bar. As the largest adopter of Digital Ad Ratings in the region, we are looking forward to Nielsen continuing to up the game with regard to cross device reach/frequency, distribution for In-App ratings and more granular reporting to further help optimisation.”

– Sanchit Sanga
Chief Digital Officer, Mindshare Asia Pacific

“As viewing on tablets and smartphones increases faster than on any other platform, the need for audience verification in mobile from a trusted third-party is essential. Nielsen is the gold standard in the industry, and we look forward to helping brands and agencies seamlessly shift spending across screens.”

– Keith Eadie
Chief Marketing Officer, TubeMogul

“We look for the best marketing ROI – and the best tools to gauge that. Nielsen Digital Ad Ratings is an exciting resource that brings a more rigorous standard to our online campaigns and consistency in measurement strategy across our portfolio of brands.”

– Jennifer Gardner
Director Media Investment, Unilever

“Video is a huge focus for AOL, and we have consistently worked with industry leaders like Nielsen to pioneer initiatives that will bridge the gap between TV and premium digital video.”

– Tim Armstrong
Chairman and CEO, AOL

“Mobile video is cutting into TV prime time. Advertisers are clamoring for a solution that reaches across all devices, and Nielsen Digital Ad Ratings is that solution.”

– Keith Eadie
Chief Marketing Officer, TubeMogul

Overview

Nielsen Digital Ad Ratings provides a comprehensive, next-day view of your ad’s online and mobile audience in a way comparable to the Nielsen TV ratings. Powered by the largest user databases and the highest quality panel in the world, Nielsen Digital Ad Ratings set a new industry standard for digital audience measurement.

Who can benefit from our solution?

Publishers

Publishers prove their ability to deliver advertising messages to audiences across digital platforms—including in-app and in-browser placements.

Advertisers

Advertisers are able to ensure that their brand messages reach the right people to maximize return on investment.

Agencies

Agencies can work with media partners to optimize in-flight in order to ensure campaign efficiency.

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We can help solve the digital advertising puzzle.

Want to learn more? Contact Us Today

Features and Benefits

A Total Digital View

The first digital advertising solution that provides a true cross-platform view of digital audiences across computers, smartphones, tablets and connected devices. Nielsen Digital Ad Ratings delivers high-quality, actionable measurement, enabling transactions and optimization.

Daily Reporting and Metrics

Next-day view of a campaign’s unique audience, reach, frequency, gross rating points (GRPs), and on-target percentage across digital platforms. Metrics are reported by demographic (age/gender, as well as expanded demographics, such as income, ethnicity, number of children, level of education, and Nielsen segmentations), by device and platform, by publisher and placement, and by country and designated market area (DMA).

Viewability and Fraud

Viewability by demographic reporting, which leverages the client’s preferred viewability provider and viewability threshold. Nielsen also detects and removes fraudulent bot activity through internal procedures, and reports enhanced and sophisticated fraud when viewability is enabled with the client’s chosen provider.

TV + Digital

True cross-platform measurement with Nielsen Total Ad Ratings, which connects the digital and TV campaigns to report the audience exposed only online, only on TV, and deduplicated across both online and TV (with mobile coming soon).

Industry Benchmarks and advanced analytics

Industry benchmarks for reach and on-target percentage, allowing advertisers and publishers to evaluate their performance relative to broader industry campaign norms and in comparison to their peers. Advanced analytics provide additional insights for digital publishers to showcase the full value of their properties and the audiences they deliver.

Plan and sell with confidence

Leverages the same methodology as Nielsen Digital Content Ratings—enabling advertisers to plan and verify campaign performance and publishers to set ad guarantees using consistent metrics for both content and ad measurement.