Total Media Resonance (TMR) is a cross-media resonance solution to quantify the impact of campaigns on brand health KPIs.
By analysing purchasing behaviour from Nielsen’s shopper panel, we can aggregate consumer behaviour in terms of the relative importance of product attributes among competing products or categories.
Great innovators make it look easy, almost magical. But into every breakthrough innovation goes immense time, discipline, and analytics. That’s where we come in.
World leader in consumer, world leader in consumer measurement, consumers around the world, consumer touch point, how we measure