Identify a road map for developing new products, reposition current brands or assess the overall health of your existing brands against competitors. It's only possible with Nielsen Innovation Architect.
Reliable innovation testing, now 3X faster
Navigate what's next for your brand
Growing your restaurant through innovation can be a challenge. Overcome these obstacles with Nielsen BASES.
Nielsen BASES Solutions
Total Media Resonance (TMR) is a cross-media resonance solution to quantify the impact of campaigns on brand health KPIs.
BASES Activation Profiles is a consulting framework that enables you to segment your innovation opportunities based on strategic potential while representing multiple pathways to success so that you can make the best go-to-market decisions for any initiative in your pipeline.
Nielsen BASES Retail Ready provides the right competitive analytics for new products to demonstrate value to retail buyers in a language that matters to them.
At the point of purchase, retailers and brands have less than 2 seconds to influence purchase decisions. Make those 2 seconds count with Nielsen Shopper Solutions, which will help you understand shoppers and their entire shopping journey.