Discovering Local Value in Mobile Advertising
There’s no denying the influence that e-commerce is having on the retail landscape, and that influence is starting to go mobile. And as that trend grows, marketers have an opportunity to leverage the influence of consumer preferences. Specifically, by crafting their messages around local...
Why Only Obsessing About Music Sales is Holding You Back
When it comes to measuring success in any industry, there’s no better indicator than sales. The music business is no exception, as companies continue to worry about the sales cycles associated with specific music singles for their artists. When companies focus solely on sales, however, they may...
Sports Fans Amplify the Action Across Screens
Sports fans love to follow their favorite games on TV, and their Twitter conversations speak volumes about how much they share their excitement with others. Just look at the numbers from 2013. During the year, 50 percent of Tweets about TV in the U.S.—a total of 492 million Tweets—were about...
Snow Biz: Four-Fifths of Americans Logged Online for Entertainment to Beat the Winter Blues
During the bitter cold-spell sweeping much of the U.S. this winter, more Americans than usual turned to the Internet for entertainment. Four out of five U.S. web users access entertainment websites each month, and this January, 167 million Americans visited sites in the entertainment category. On...
The Female/Male Digital Divide
In today’s digital and social media-driven world, consumers have the world at their fingertips, but are men and women’s fingers doing the same thing? A closer look into today’s rapidly evolving digital behaviors highlights the differences between what engages men and women—as well as how...
Release Wars: How Drop Dates and Strategy Affect Street Success
By David Bakula, SVP Client Development, Nielsen Entertainment From Beck previewing his Morning Phase album for in-flight air travelers to hear via Gogo Inflight Internet before its formal release date to Bruce Springsteen streaming his recent Higher Hopes album more than a week before its release...
Inspiration and Innovation: Mobile Measurement and the “Battle” of the Sexes
Innovation is a happy word for consumers. Often, technological breakthroughs help consumers live a shade more conveniently and perhaps a little better. However, for the nicely packaged end result—whether it be a revolutionary new device to watch video content on or social media platform that can...
Digital es Universal: How U.S. Hispanics Are Driving Growth In Digital
Hispanic consumers are not only the fastest-growing demographic in the U.S., they’re also trendsetters in digital, leading the growth in device ownership and online usage. Nearly three out of four Hispanics (72%) already owned smartphones as of Q3 2013, and according to Nielsen’s Digital...
Multiplying Mobile: How Multicultural Consumers are Leading Smartphone Adoption
Smartphone ownership grew to 68 percent between November and January 2014, up 9 percent from the start of 2013. And among those who bought their mobile phone within the last three months, a whopping 84 percent chose smartphones for their new handsets. Multicultural consumers have led the growth in...
Video Convergence: Buying, Selling and Trusting Across Platforms
By Amit Seth, Executive Vice President, Global Media Products, Nielsen, and Dave Morgan, Founder and CEO, Simulmedia The video landscape is in a time of major flux, with digital viewing on the rise, advertisers seeking integrated campaigns and yet TV networks still holding most of the cards. But...