Action Figures: How Second Screens are Transforming TV Viewing
Mobile devices are becoming an increasingly common part of our daily TV routines. According to the latest Nielsen survey of connected device owners, nearly half of smartphone owners (46%) and tablet owners (43%) said they use their devices as second screens while watching TV every day. And more...
The Fast and the Curious: On-The-Go Consumers Drive Content and Connectivity
The mobile consumer is an active player in the viewing ecosystem, taking advantage of mobile content on both smartphones and tablets. In the spectrum of evolving media, nothing is growing faster than the adoption of portable devices and the consumption of content on these devices. The mobile...
Mobile Majority: U.S. Smartphone Ownership Tops 60%
Smartphone usage continues to climb in the U.S. More than three out of five (61%) mobile subscribers in the U.S. owned a smartphone during the most recent three-month period (March-May 2013), up more than 10 percent since smartphones became the mobile majority in early 2012. When it comes operating...
Make These Changes to Help Digital Marketing Fulfill its Potential
The promise of digital marketing continues to grow as big data gets bigger and is turbo charged with mobile and social. In theory, digital marketing should be more precise and better than traditional analog marketing. So why is digital marketing still so ineffective? Data from the 2012 Direct...
How CMOs Justify Their Digital Budgets
By Jeff Smith, SVP, Product Leadership, Ad Effectiveness, Nielsen At a recent gathering for CMOs, I found myself pulled into a conversation about how marketing chiefs justify their investment in branding online. Time and again, these men and women are asked to tie those efforts back to bottom-line...
Newswire | March 2013: Top Education & Career Sites and U.S. Web Brands | Nielsen
Nielsen Top 10 Education and Top 10 Careers Web Brands by Unique Audience.
Newswire | How Subscription-Based Streaming Services are Making Waves | Nielsen
Nielsen Advertising and Audiences report, - online video subscription services have made waves and viewers want entertainment options.
Newswire | Online Evolution: 2013 Marks the Year of Brand Advertising | Nielsen
2013 marks a shift in online advertising continuing focus on brand advertising according to the 2013 Online Advertising Performance Outlook by Vizu and the CMO Council.
Mobile Video: It’s a Small Screen for a Growing Marketplace
Watching video via smartphone is growing in popularity thanks to the large touchscreens and robust connectivity options these devices tout. In the recent Mobile Consumer Report, Nielsen found that more people are watching video on the go and are doing so more frequently, especially in markets where...
Comparing Resonance for Native and Pre-Roll Video Ads with Real-Time Metrics
A new case study from Nielsen found that native video advertising proved a successful option in driving brand lift for five leading advertisers