Uncommon Sense: Advertising Process Control – It's All Relative
Advertising Process Control is an advanced state to achieve. Before you can start managing your advertising production process, you need to accurately assess where your organization is on the Advertising Process Control continuum.
Uncommon Sense: Get a Grip on Your Advertising. Introducing Advertising Process Control
Reliable genius is what you really want from your advertising. Why aren't you getting it? Probably because you don't take your advertising production process as seriously as you take many of the other processes in your company.
Inspiration and Innovation: Mobile Measurement and the “Battle” of the Sexes
Innovation is a happy word for consumers. Often, technological breakthroughs help consumers live a shade more conveniently and perhaps a little better. However, for the nicely packaged end result—whether it be a revolutionary new device to watch video content on or social media platform that can...
How Smartphones are Changing Consumers’ Daily Routines Around the Globe
Smartphones are beginning to transform how we engage in our everyday lives. Only a few years ago, they were still the minority of mobile phones around the globe, but already they’re beginning to transform how we engage in our everyday lives. Today, they have a much more dominant presence. Not...
33.3 Million Tune in to Watch Pres. Obama’s State of the Union Address
On Tuesday, Jan. 28, 2014 President Barack Obama delivered his second State of the Union address of his second term in office. The address was carried live from 9:00 p.m. to 10:15 p.m. on 13 networks and tape-delayed on Univision. The sum of the average audience for those networks was 33,299,172...
Keeping Up with Working Moms
We all try to show mom we love her, but businesses have always paid careful attention to engage their mom clientele. Since moms differ from one another based on their lifestyles, we analyzed Working Moms—the 40 percent of women who have children under age 18 and hold full-time employment. How do...
Behind the Wheel: Developing Markets Will Drive New and Used Car Sales
From being a symbol of freedom to a way to get from point A to point B, cars capture the heart of millions. In fact, 65 percent of Internet respondents across 60 countries are planning to buy a new or used car in the next two years, according to findings from a recent Nielsen global
A Look Across Media: The Cross-Platform Report Q3 2013
Today’s consumers face a growing array of devices and ways to encounter content–giving them the choice to connect anytime, anywhere. Given that more than 90 percent of Americans tune in to the radio each week, understanding how this fits into consumers’ total engagement will help marketers...