How We Measure

We live in a world of information, and it’s growing more expansive every day. So to stay ahead in an Increasingly complex world of data, intelligence, metrics and messages, it’s vital to have an accurate Read on your consumers, which is precisely where our measurement capabilities come into play.

Nielsen is a world leader in consumer measurement, and we’ve got the panels, databases, Methodologies and technology to back it up. These are the key tools we use to keep our fingers on The pulse of consumers around the world.

Click through the links on this page for additional information about the specific areas we measure.

What We Measure

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