About us

James Oates

Analytics Director, U.K.

James leads our U.K. Analytics division, which supports our clients in answering key business questions, providing the understanding of shopper and consumer behaviour needed to drive strategic business decisions.

James’ team is responsible for delivering analysis through Nielsen’s core Watch and Buy services, as well as the more bespoke, advanced analytical solutions that embrace both media and in-store activity aimed to influence and drive consumer behaviour.

Prior to directing U.K. Analytics, James has previously led our U.K. consumer panel and media business, while heading up our media analytics and the marketing mix modelling division on an international level.

James brings to us, and by extension our clients, a wealth of experience from working across a range of industry sectors and clients during his tenure at Nielsen.