Featured Insights
Christmas ads 2020: how might spend change this year?
The traditional advertising landscape experienced a huge shift in 2020, and with the market still unsettled, we expect some atypical spending patterns among advertisers during the critical Christmas period.
The Esports Playbook: Maximizing Investment By Understanding the Fans
This study of esports fans in the U.S., U.K., France and Germany provides a deep dive into the esports audience.
China Emerging Market Focus - Nielsen Sports
China is a global sports powerhouse, with a rising domestic sports market and the eyes of the international sports industry trained upon it and its 1.37 billion citizens. This whitepaper offers a snapshot of the current Chinese sporting fanscape and landscape.
COVID-19 Changed the Advertising Playbook. Now What?
In the wake of COVID-19, marketers are wondering which consumer behaviors will stick and which will revert? Heather Jordan, SVP, Ad Intel, Nielsen, shares three lessons.
The Changing Value of Sponsorship: 2021 Sports Marketing Trends
Learn how sponsorship value is evolving and why a clear understanding of ROI across channels and over time is a business imperative.
Global Sports Sponsorships are Shifting East and Growing into New Categories
An analysis of data from Nielsen Sports Sponsorglobe found that Chinese brands will be responsible for one-third of all growth in the global sponsorship market over the next decade.
Central London Grocery See Huge Sales Decline as City Workers Become Home Workers
With most offices shut and huge numbers of Londoners forced to work from home as a result of the COVID-19 pandemic, travel into the capital has come to a halt, and so has the daily shopping.
Case Study: Measuring The Effectiveness Of Influencer Marketing Beyond Likes And Shares
Read how Influencer Brand Effect helped Lucozade Energy and The Fifth measure the effectiveness of their Influencer campaign beyond likes and shares.
Riding the Tide of Sentiment Change and the Need for Tailored Engagement Strategies
Face masks, working from home, social distancing and businesses operating at partial capacity remain constant reminders of our new world, and consumers see it with different eyes than before the COVID-19 pandemic arrived.
Case Study: Maximising the impact of TV advertising to influence mass social change
TV advertising is an important medium for reaching mass audiences, and brands continue to pump marketing budgets into this channel.
Become the Brand that People Remember: How to Increase Share of Market in Uncertain Times
Even during a crisis like the novel coronavirus (COVID-19) pandemic, businesses need to consider strategic plans and continue to invest in their brands. Continuing to invest in advertising will help set your company up for success when life eventually settles into a new normal.
The importance of maintaining a cross-media ad strategy through a crisis
The resounding question advertisers are asking right now is if they should advertise. In fact, many advertisers have chosen to reduce their ad volumes and spend. However, this strategy of limiting advertising is not sustainable with coverage COVID-19 here to stay for at least the medium term.