Nielsen explains why measuring people is still the only way to understand how audiences consume media across multiple digital platforms and devices.
Nielsen reveals the ads and the brands that took TV advertising Gold in 2012.
70% of TV ad spend is wasted. Nielsen outlines the five actions needed to make every pound of TV ad spend investment count - in real time.
A large increase in TV and press advertising spend resulted in a strong finish to 2012 for the UK’s leading supermarkets.
In a multi platform world, you can’t afford to miss your audience, especially online. Knowing your campaign reach and how to adjust it marks the difference between higher ROI and wasted investment. Here James Oates, Nielsen’s UK Managing Director for Media shares the latest breakthroughs for...
In a multi-platform world, you can’t afford to miss your audience, especially online. Knowing your campaign reach and how to adjust it marks the difference
Leading brands start measuring online ad performance with revolutionary Nielsen Online Campaign Ratings as it launches in UK.