Procter & Gamble was the UK’s biggest spender in traditional advertising in 2018. Sky overtook the consumer goods corporation in 2017, but now comes in at second place.
There’s a new retail revolution underway, and it’s going to affect the global food industry in ways the market hasn’t seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies around the globe.
As the media landscape evolves, so too do the sources consumers use to find out about new products. Globally, shoppers' reliance on earned media is growing while their attention toward some paid media sources are declining.