Insights

Trading on Audiences: A Non-Zero Sum Game

The key metrics still used today to quantify volume and value are impressions and cost per thousand impressions (CPM). As trading metrics, these are simple and effective, up to a point, but they are also limited and in that they do not reflective the true value delivered.

The Rise and Rise Again of Private Label

There’s a new retail revolution underway, and it’s going to affect the global food industry in ways the market hasn’t seen before. The revolution comes at the hand of store-branded products, which continue to gain share across all major geographies around the globe.

Perspectives: Lessons from the Auto Show – for All Marketers

How many things can you say for certain that you're paying attention to, or even seeing, at any given moment? Our brains just aren’t good at recalling the kinds of details marketers need to evaluate their efforts in a complex world. That’s where the right neuroscience tools can help.

China and Football

This report looks the Chinese consumer, the country’s media landscape, China’s major investments across European football and how global sports teams and leagues plan to tackle the Chinese market.

Paralympics and Para-Sports

Nielsen Sports' latest report examines not only the rising interest in para-sports and the Paralympics, its growing status as a media product and how the Games already works for partners, but also notes the opportunity it provides to change attitudes – and, critically, what that might mean for...