About us

David Rawlinson

David Rawlinson

Chief Executive Officer, Nielsen Global Connect

David Rawlinson was appointed Chief Executive Officer of Nielsen Global Connect in February 2020. 

Rawlinson is an accomplished executive with deep leadership experience on a global scale. He has a proven record of building strong cultures, delivering growth, leading digital transformations, and understanding the e-commerce and omnichannel landscape.  

He has served on Nielsen’s Board since 2017. 

Most recently, he was President of the Global Online Business at W.W. Grainger, Inc.; Grainger is a leading supplier of business-to-business supplies with annual revenues of more than $10B. He previously served as Vice President of Operations for the Online Business, Deputy General Counsel and Corporate Secretary. He also served on the Board of MonotaRO Co., Ltd., a top Japanese e-commerce and industrial retail firm, from 2014-2020.   

Prior to Grainger, Rawlinson held executive roles with ITT Exelis, formerly ITT Corp. He also served a Presidential appointment as a White House Fellow and held various appointed positions in both the Bush and Obama administrations. In the Obama Administration, he was a Senior Advisor for Economic Policy with the White House National Economic Council. 

Rawlinson holds a Bachelor of Arts in Political Science from The Citadel, a Juris Doctor in Law from the University of South Carolina and a Masters in Business Administration from Harvard Business School.