TAPSCAN is the most widely used web-based sales proposal and research software system for radio. TAPSCAN is used by over 19,000 radio professionals, providing presentation-ready research and facilitating half a million proposals to media buyers each year.
Tools & Tutorials
Navigating & Selecting Parameters
Learn the basic navigation to create custom research reports in TAPSCAN.
Customization, Presentation & Printing
Discover options for creating client-friendly reports by graphing, adding custom text and logos, as well as saving and printing TAPSCAN research.e basic navigation to create custom research reports in TAPSCAN.
Creating Combos & Station Lineups
Explore how to create station combos, format groupings, and ownership clusters, as well as selecting standard and custom station lineups.
Learn to create the most used TAPSCAN report, which displays the competitive landscape in your market. It answers basic questions such as “How many listeners do you have?” or “What is your best daypart?”
Hour By Hour
Examine how a station’s audience flows from one hour to the next by looking at specific hours, or block of hours, and corresponding ratings or other Nielsen estimates.
Explore how much of a station’s audience resides in particular counties to highlight efficiency in a trade area and prospect geographically.
Understand how much of a station’s audience falls into different ethic categories measured in the market.
Examine language preference of a station’s Hispanic listeners and learn if they are Spanish/English Dominant to compare audiences and the overall market.
Discover which other stations your listeners tune in to with this report that shows percentage of shared audience.
Compare how efficient stations in your market are and demonstrate value by determining the number of commercials needed by each station to reach the same number of people.
Demonstrate the Retail Spending Power (RSP) of your audience by applying your station’s reach to the total dollars spent in your market in over 100 different categories. Become a market resource by showing local advertisers the annual, monthly, weekly, and daily spending in their business category.
Instant Qualitative Profile (IQP)
Learn to create a onesheet in just a few clicks using this “presentation in a can”, which profiles a target (market, consumer or station) by age, income, employment, and other socioeconoic factors.
Create your own custom qualitative research report by defining a target (WHO) and building lists of items (WHAT) so you can pinpoint lifestyle, consumer habits, and media usage for unique groups of people.
Rank stations based on qualitative criteria instead of ratings to demonstrate efficiency and find out which stations are the best fit for an advertiser.
Learn how to set up a basic radio schedule by working through three simple steps: selecting dates, choosing parameters, and creating a flight.
Become more familiar with schedule flights and options like cloning, editing, and changing dates.
Explore the tool bar in the scheduler for more functionality and layout options.
Printing & Exporting
Discover how to customize schedules with different printing options, as well as how to export into other formats like Proposal XML.