Retail Measurement Services

The Ultimate Guide to Nielsen Retail Measurement Services


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Coverage Overview

This section will explain what coverage is—and what tools are available to better understand your coverage.

What is coverage, anyway?

(Video length: 2 minutes, 53 seconds)

What influences Nielsen Coverage?

This section will help you rationalize why Nielsen sales differ from your shipments and help you access and use report tools to better understand your coverage. After the video, be sure to access the document on Coverage Analysis.

(Video length: 3 minutes, 42 seconds)

How does your business influence coverage?

(Video length: 4 minutes, 8 seconds)