The Ultimate Guide to Nielsen Retail Measurement Services
Sales, Share and Growth
How can analyzing Sales, Share and Growth benefit my business?
Here are the top three things you should know about sales, share and growth:
1. Start with Value Sales to Analyze Performance
This video explains how to measure performance by analyzing value sales.
(Video length: 2 minutes, 12 seconds)
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Measuring and improving the business with sales, share and growth data
The differences between global and local databases
2. Analyze Share Growth after Sales
This video explains how to evaluate your share growth when analyzing sales performance.
(Video Length: 1 minutes, 54 seconds)
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Where do I have opportunities to drive value through share?
How do I know when my share change is significant?
3. Analyze Volume and Units
This video outlines the relationship between volume and units.
(Video Length: 2 minutes, 42 seconds)
Activities
Challenge: Analyzing Sales, Share, Growth to Benefit Your Business
Challenge: How Well Do You Know Nielsen Sales & Share Metrics?