Retail Measurement Services


The Ultimate Guide to Nielsen Retail Measurement Services

Sample Design

What Factors Influence Nielsen Sample Design?

Learn how Nielsen handles some of the real world factors that impact RMS sample design.

(Video length: 3 minutes, 53 seconds)

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What are Nielsen’s RMS Sampling Methods?

This video provides a brief overview of Nielsen’s sampling methods which include stratification, optimal allocation, and ratio estimation.

(Video length: 2 minutes, 16 seconds)

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How Does Nielsen Keep Data Precise and Unbiased?

Learn more about what Nielsen is doing to keep our sample data precise and unbiased.

(Video length: 3 minutes, 15 seconds)

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