Client Learning

NATIONAL TELEVISION

NATIONAL TELEVISION KNOWLEDGE RESOURCES

This document covers aggregate viewing to various affiliated groups of stations.

NIELSEN MEDIA PORTAL RESOURCES

The following documents are available in the National Workspace on the Nielsen Media Portal:

  • NIELSEN NATIONAL REFERENCE SUPPLEMENT (go to National Workspace > Reference > National Reference Reports folder)
  • NIELSEN NATIONAL TV HIGHLIGHTS (Documentation of various initiatives impacting reporting of the Nielsen National Television Service since 2001.)

NIELSEN Academy

  • MEDIA REVIEW – covers topics on general knowledge of media, ad model platforms, basics of what is ratings and sample panels.
  • TELEVISION 101 – Recommend you read this after you completed the Media Overview. Covers key metrics for National and Local Ratings.