UPCOMING WEBINARS AND EVENTS

Measuring sponsorship with the appropriate metrics linked to the bottom line can generate up to a 20% increase in ROI. Sponsorship value is evolving as the world around it changes, making a comprehensive and flexible measurement framework business imperative.

Event 1: New Sponsorship Categories
Date: March 2, 2021
Time: 9 am EST

Event 2: Digital Channels
Date: March 16, 2021
Time: 9 am EST

Event 3: How Investments Convert to Sales
Date: March 30, 2021
Time: 9 am EST

Date: April 6, 2021
Time: 3:30 p.m. EDT
Speakers: Brian Fuhrer, Nielsen, Claire Brown, RPA, Ryan Johnson, RPA, and Stephanie Jaw, Sony Pictures Television
Details: Weaving brands into storylines, particularly with the broad adoption of streaming and SVOD originals, serves the dual purpose of making the content more realistic and allows the brand more exposure among audiences that are typically very light viewers of traditional television.

Date: April 15, 2021
Time: 2:00 p.m. EDT
Details: The pandemic continues to fuel a new array of spending and viewing behaviors, some of which will likely remain. People continue to spend more time at home, TV consumption remains healthy, and new digital channels are constantly emerging. Gain insight into:

• How consumers are spending their time
• How and when consumers are thinking about spending money
• Burgeoning brand opportunities and key growth categories to drive your business forward