Nielsen at CES 2019
We’re kicking off 2019 as an official partner of CES! Join Nielsen, NCS and Gracenote throughout the week to learn how the latest innovations in tech can drive your business forward. We’ll be sharing thought leadership, conducting product demos, hosting 1:1 meetings and more.
January 8-11, 2019
ARIA Resort & Casino
3730 S Las Vegas Blvd, Las Vegas, NV 89158
Monday, January 7, 11:30 a.m.
Digital Hollywood: Transforming Contextual Advertising & Media
Media and the information they deliver are increasingly contextual. Some refine messaging more precisely than others, but the personalization of news, commentary, programming, advertising and commerce is plowing ahead. It is a fascinating mix of analytics, content, media and advertising.
Jason Bolles – Managing Director & SVP of Personalization, Gracenote
LVCC North Hall
Additional registration required
Tuesday-Thursday, January 8-10, 8 a.m. – 6 p.m.
At the Gracenote Lounge, now located at The ARIA, we will be previewing our latest data-driven products and concepts that are fueling discovery and engagement of Movies, TV, Music, Sports and other content across connected devices.
Primrose 1 (Level 3)
Wednesday, January 9, 2:45 p.m.
C Space Storyteller: Authenticity + Tech, Winning Latinx Engagement
Technology has fundamentally changed consumer experiences, but disproportionately so for the Latinx community. This population thrives on digital advancements—creating behavioral differences in communication, ecommerce behaviors & engagement with content. We’ll dive into what drives Latinxs to engage and share a best-in-class digital campaign success, featuring Univision and Walmart.
Stacie de Armas – VP, Strategic Initiatives & Consumer Engagement (Moderator)
Mariposa Ballroom (Level 2)
Wednesday, January 9, 3:30 p.m.
How 5g will change video games
With cloud-based video game streaming services heating up alongside the launches of 5G networks, how quickly are we moving towards an all-digital games environment? GameSpot chats with industry leaders to find out what an all streaming future will look like.
Joost van Dreunen – VP, Commercial Leader / Co-Founder, SuperData
LVCC, North Hall, N256
Additional registration required
Wednesday, January 9, 6 p.m.
The State of VR: From Present Challenges to Tomorrow’s Successes
Five executives will discuss the hurdles to designing, delivering and accessing engaging VR content—much of it specific to 5G. Our goal is to bring together the best minds to provoke conversations on a variety of points, including:
- What are the primary tech limitations of VR, and how are they being tackled?
- How is VR being addressed by manufacturers and developers around the globe? Where is adoption building?
- What content will be the tipping point? What will first become the first ‘indispensable’ app?
- Where does 5G fit in?
Stephanie Llamas Senior Director of Strategy, SuperData (Moderator)
Kopin’s Demo Hall
Thursday, January 10, 1:35 p.m.
Kids, Tech & Games: From Minecraft to Fortnite
Games are an organic way for young audiences to familiarize themselves with new technologies. We present an overview of the current landscape for kids-focused video games, identify the key drivers of change, and offer an outlook on the shape of gaming to come.
Joost van Dreunen – CEO, SuperData
Lando 4302 (Level 4)