3730 S Las Vegas Blvd, Las Vegas, NV 89158
Nielsen at CES 2019
We’re kicking off 2019 as an official partner of CES! Join Nielsen, NCS and Gracenote throughout the week to learn how the latest innovations in tech can drive your business forward. We’ll be sharing thought leadership, conducting product demos, hosting 1:1 meetings and more.
Check out our presence below, mark your calendars and join the conversation: @Nielsen, @ncsolutions, @Gracenotetweets, #CES2019.
Event Dates
January 8-11, 2019
Location
ARIA Resort & Casino
3730 S Las Vegas Blvd, Las Vegas, NV 89158
Contact Us
Total Presence
Monday, January 7, 11:30 a.m.
Digital Hollywood: Transforming Contextual Advertising & Media
Media and the information they deliver are increasingly contextual. Some refine messaging more precisely than others, but the personalization of news, commentary, programming, advertising and commerce is plowing ahead. It is a fascinating mix of analytics, content, media and advertising.
Featuring
Jason Bolles – Managing Director & SVP of Personalization, Gracenote
Location
LVCC North Hall
Room N253
Additional registration required
Tuesday-Thursday, January 8-10, 8 a.m. – 6 p.m.
GRACENOTE LOUNGE
At the Gracenote Lounge, now located at The ARIA, we will be previewing our latest data-driven products and concepts that are fueling discovery and engagement of Movies, TV, Music, Sports and other content across connected devices.
Location
ARIA
Primrose 1 (Level 3)
Wednesday, January 9, 2:45 p.m.
C Space Storyteller: Authenticity + Tech, Winning Latinx Engagement
Technology has fundamentally changed consumer experiences, but disproportionately so for the Latinx community. This population thrives on digital advancements—creating behavioral differences in communication, ecommerce behaviors & engagement with content. We’ll dive into what drives Latinxs to engage and share a best-in-class digital campaign success, featuring Univision and Walmart.
Featuring
Stacie de Armas – VP, Strategic Initiatives & Consumer Engagement (Moderator)
Location
ARIA
Mariposa Ballroom (Level 2)
Live Stream
Wednesday, January 9, 3:30 p.m.
How 5g will change video games
With cloud-based video game streaming services heating up alongside the launches of 5G networks, how quickly are we moving towards an all-digital games environment? GameSpot chats with industry leaders to find out what an all streaming future will look like.
Featuring
Joost van Dreunen – VP, Commercial Leader / Co-Founder, SuperData
Location
ARIA
LVCC, North Hall, N256
Additional registration required
Wednesday, January 9, 6 p.m.
The State of VR: From Present Challenges to Tomorrow’s Successes
Five executives will discuss the hurdles to designing, delivering and accessing engaging VR content—much of it specific to 5G. Our goal is to bring together the best minds to provoke conversations on a variety of points, including:
- What are the primary tech limitations of VR, and how are they being tackled?
- How is VR being addressed by manufacturers and developers around the globe? Where is adoption building?
- What content will be the tipping point? What will first become the first ‘indispensable’ app?
- Where does 5G fit in?
Featuring
Stephanie Llamas Senior Director of Strategy, SuperData (Moderator)
Location
The Palazzo
Kopin’s Demo Hall
Thursday, January 10, 1:35 p.m.
Kids, Tech & Games: From Minecraft to Fortnite
Games are an organic way for young audiences to familiarize themselves with new technologies. We present an overview of the current landscape for kids-focused video games, identify the key drivers of change, and offer an outlook on the shape of gaming to come.
Featuring
Joost van Dreunen – CEO, SuperData
Location
Venetian
Lando 4302 (Level 4)
Meet Our Executives
Want to know how Nielsen can help your business? Request a meeting with us at CES. If you have any questions, please contact Jasmine Elliott.
Contact Us
Have questions about Nielsen’s presence during CES? Feel free to reach out to:
Nielsen Industry Partnerships
Kelle Coleman
Wilburt Carpenter
Jasmine Elliott
Nielsen Media Relations
Brendan McCarthy