Location: ARIA Resort & Casino
3730 S Las Vegas Blvd, Las Vegas, NV 89158

Nielsen at CES 2019

We’re kicking off 2019 as an official partner of CES! Join Nielsen, NCS and Gracenote throughout the week to learn how the latest innovations in tech can drive your business forward. We’ll be sharing thought leadership, conducting product demos, hosting 1:1 meetings and more.

Check out our presence below, mark your calendars and join the conversation: @Nielsen, @ncsolutions, @Gracenotetweets, #CES2019.

Event Dates

January 8-11, 2019


ARIA Resort & Casino
3730 S Las Vegas Blvd, Las Vegas, NV 89158

Contact Us

Total Presence

Monday, January 7, 11:30 a.m.

Digital Hollywood: Transforming Contextual Advertising & Media

Media and the information they deliver are increasingly contextual. Some refine messaging more precisely than others, but the personalization of news, commentary, programming, advertising and commerce is plowing ahead. It is a fascinating mix of analytics, content, media and advertising.


Jason Bolles – Managing Director & SVP of Personalization, Gracenote


LVCC North Hall
Room N253

Additional registration required

couple on couch

Tuesday-Thursday, January 8-10, 8 a.m. – 6 p.m.


At the Gracenote Lounge, now located at The ARIA, we will be previewing our latest data-driven products and concepts that are fueling discovery and engagement of Movies, TV, Music, Sports and other content across connected devices.


Primrose 1 (Level 3)

Asian Couple

Wednesday, January 9, 2:45 p.m.

C Space Storyteller: Authenticity + Tech, Winning Latinx Engagement

Technology has fundamentally changed consumer experiences, but disproportionately so for the Latinx community. This population thrives on digital advancements—creating behavioral differences in communication, ecommerce behaviors & engagement with content. We’ll dive into what drives Latinxs to engage and share a best-in-class digital campaign success, featuring Univision and Walmart.


Stacie de Armas – VP, Strategic Initiatives & Consumer Engagement (Moderator)


Mariposa Ballroom (Level 2)

Live Stream

Wednesday, January 9, 3:30 p.m.

How 5g will change video games

With cloud-based video game streaming services heating up alongside the launches of 5G networks, how quickly are we moving towards an all-digital games environment? GameSpot chats with industry leaders to find out what an all streaming future will look like.


Joost van Dreunen – VP, Commercial Leader / Co-Founder, SuperData


LVCC, North Hall, N256

Additional registration required

Wednesday, January 9, 6 p.m.

The State of VR: From Present Challenges to Tomorrow’s Successes

Five executives will discuss the hurdles to designing, delivering and accessing engaging VR content—much of it specific to 5G. Our goal is to bring together the best minds to provoke conversations on a variety of points, including:

  • What are the primary tech limitations of VR, and how are they being tackled?
  • How is VR being addressed by manufacturers and developers around the globe? Where is adoption building?
  • What content will be the tipping point? What will first become the first ‘indispensable’ app?
  • Where does 5G fit in?


Stephanie Llamas Senior Director of Strategy, SuperData (Moderator)


The Palazzo
Kopin’s Demo Hall


Thursday, January 10, 1:35 p.m.

Kids, Tech & Games: From Minecraft to Fortnite

Games are an organic way for young audiences to familiarize themselves with new technologies. We present an overview of the current landscape for kids-focused video games, identify the key drivers of change, and offer an outlook on the shape of gaming to come.


Joost van Dreunen – CEO, SuperData


Lando 4302 (Level 4)

African American Family on couch

Meet Our Executives

Want to know how Nielsen can help your business? Request a meeting with us at CES. If you have any questions, please contact Jasmine Elliott.

Contact Us

Have questions about Nielsen’s presence during CES? Feel free to reach out to:

Nielsen Industry Partnerships
Kelle Coleman
Wilburt Carpenter
Jasmine Elliott

Nielsen Media Relations
Brendan McCarthy