There are signs of a rebound across sectors, but that doesn’t alleviate the need for marketers to stay focused on the effectiveness of their marketing spend.
By Charlene Polite Corley, VP, Diverse Insights and Partnerships
Limiting the narrative around Black achievement still plays out in media today. As viewers, content creators, storytellers and journalists, we can demand more for and of ourselves to expand the African American narrative.
As the novel coronavirus (COVID-19) spreads around the globe, we’re monitoring key consumer behaviors to help FMCG brands, retailers and media companies understand the status of each market, as well as how to best respond.