This is a paragraph preview it should reflect NDWP-1276 testing of localization
Convinced that huge levels of COVID-driven FMCG growth in many countries were masking a larger, fundamental change, a team of Nielsen data scientists dug into the data to understand the nuances underneath the broader retail data. And they were right.
Branded crossover events, virtual concerts and celebrity influencer participations all fueled a video game groundswell that shows no signs of receding—even as the COVID-19 vaccine promises to allow people to once again be with each other IRL.
As shoppers became more invested in their DIY personal care routines throughout the pandemic, many pet owners started placing added importance on maintaining their pet’s health and hygiene at home.
Embracing evolving TV orders opens opportunities across the TV ecosystem, especially as the rest of the industry adopts innovative and automated systems of transacting.
Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal in China's rebound from COVID-19.
Although the long-tail impact of economic slowdown will continue into 2021, the success of the FMCG industry depends on how retailers and manufacturers address evolving behavior and shifts in the retail landscape by leveraging best-selling locations and e-commerce, assortment and promotions.
Year-over-year CPG sales continue to track above pre-COVID-19 conditions, but the huge sales spikes we saw in the spring are unlikely to be repeated in 2021. Here’s what retailers and manufacturers need to be mindful of for the year ahead.
Given the scope of change this year, the adjustments that brands and retailers need to make are widespread, spanning everything from communication methods to marketing messaging to varied product assortment—even the best times to communicate with consumers.