-The most-watched global event ever (2008 Beijing Summer Olympics: 4.7 billion viewers)
-The most-watched Super Bowl ever (Giants-Patriots, Super Bowl XLII: 97.5 million viewers)
-The most-watched cable broadcast of all time (Cowboys-Eagles, Monday Night Football: 18.6 million viewers)
-The most-watched cable golf event of all time (Tiger vs. Rocco, U.S. Open Playoff: 4.8 million viewers)
-The most-watched cable baseball game ever (Red Sox-Rays, ALCS Game 7: 13.4 million viewers)
-The most-watched NBA Finals in five years (Celtics-Lakers, NBA Championship Series average: 14.9 million viewers)
-The most-watched NHL regular season game in nine years; most-watched finals in five years (Winter Classic: 2.5 million viewers; Stanley Cup, Penguins–Red Wings average: 4.5 million viewers)
-The most-watched Wimbledon final in eight years (Federer-Nadal: 5.2 million viewers)
-Ratings for sports events are 20% higher in homes with high-definition TV sets vs. total U.S.
-75 million people visited sports websites in October 2008
-11.6 million unique users logged more than 1.2 billion minutes on fantasy sports sites in 2008
-10.6 million U.S. mobile subscribers accessed sports content via the mobile Web in August 2008
View the full report.
Read coverage of Nielsen’s findings in USA Today.
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