45% Of Households In Top Local TV Markets Watched Palin and Biden’s V.P. Debate
The combined overall household rating for Thursday night’s vice presidential debate, in 55 of the 56 local television markets where Nielsen maintains electronic TV meters, was 45.0.
One rating point equals 1% of the total TV audience in a given market.
The Baltimore market had the largest TV audience, with a household rating of 59.1, while the Los Angeles market had the lowest household rating: 34.4.
| Rank (by H.H. rating) |
Market | Market Rank (by TV H.H. population) |
Household Rating |
|---|---|---|---|
| 1 | Baltimore | 26 | 59.1 |
| 2 | St. Louis | 21 | 58.3 |
| 3 | Boston (Manchester) | 7 | 54.3 |
| 4 | Norfolk-Portsmth-Newpt Nws | 43 | 53.9 |
| 5 | Nashville | 29 | 53.4 |
| 6 | West Palm Beach-Ft. Pierce | 38 | 53.4 |
| 7 | Kansas City | 31 | 53.2 |
| 8 | Richmond-Petersburg | 58 | 52.1 |
| 9 | Pittsburgh | 23 | 51.9 |
| 10 | Detroit | 11 | 51.8 |
| Source: The Nielsen Company (October 2, 2008). |
View ratings for Nielsen’s 55 top local metered markets.
Coverage of the debate between Sarah Palin and Joe Biden aired on NBC, ABC, CBS, FOX, PBS, CNN, Fox News, CSPAN, MSNBC, CNBC, Telemundo, and Telefutura.
National ratings for Thursday night’s debate will be available from Nielsen Friday afternoon.
Read coverage of Nielsen’s findings by the Associated Press and in The Wall Street Journal.
https://www.qa.nielsen.com/us/en/insights/article/2008/45-of-households-in-top-local-tv-markets-watched-palin-and-bidens-vp-debate/
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