Advertisers spent a record $88.5 billion across 12 key markets in the Asia Pacific region during the fourth quarter of 2007, Nielsen Media Research Asia Pacific reported today.
Overall, TV, newspaper, and magazine ad spending rose by 12% from 2006 to 2007 across the markets surveyed for the report.
India (+31%), Indonesia (+17%), China (+15%), and Malaysia (+15%) showed the strongest growth, while Singapore (-1%) and Taiwan (-1%) registered the only ad spending declines.
The data reveals that China, which claimed 61% of the ad spending for the region in 2007, has emerged as a major global advertising player. In 2007, China’s ad spend ranked third globally — behind Japan and the U.S.
Australia, New Zealand, South Korea, Hong Kong, the Philippines, and Thailand were also included in Nielsen’s survey.