Beijing Rated A Winner By Olympics Viewers

Beijing Rated A Winner By Olympics Viewers

Among the many winners at the recent Summer Olympic Games: the city of Beijing.

According to a survey conducted by Nielsen after the closing ceremony, seven in 10 viewers across 16 countries and territories said Beijing appeared more “modern” and “high-tech” than they had expected.

Beijing also looked cleaner and greener than many viewers expected — 56% said the city’s physical environment exceeded their expectations.

Nine in 10 foreigners who visited Beijing for the Olympics also told Nielsen the city’s Olympics venues were “good” or “very good.”

View the full press release.

Read The Wall Street Journal’s coverage of Nielsen’s findings.