Nielsen Online released the premiere edition of its “Monthly Automotive Industry Overview” this week. Focusing on current automotive topics and trends, the first report looks at consumer chatter and sentiment surrounding vehicle leases, in part driven by Chrysler’s recent decision to no longer offer leases. The overview tracks conversation spikes on the web surrounding Toyota, GM, VW, Ford, Hyundai, and Honda. Additionally, the overview includes an example of Nielsen Online’s proprietary Brand Association Map (BAM), which charts attributes that are most closely associated with the central topic. The BAM provides an unaided, unsolicited, real-time barometer into consumer perceptions and attitude toward the topic.
In the coming months, the “Monthly Automotive Industry Overview” will include staple features such as top blog posts, most-cited online news articles, “buzz” trends of the top six automotive manufacturers, as well as key topics that are influencing online discussion about the automotive industry. For more information or a complete copy of the report, visit Nielsen Online.