The total Chinese television audience for Olympics broadcasts on CCTV, China’s state broadcaster, was up by 45% on Saturday, August 9, the official start date of the Olympic Games — compared with TV viewing levels from just a few days before the Olympics began, according to Nielsen.
On Sunday, August 10, the men’s weightlifting 56Kg class final, in which Chinese player Long Qingquan won the gold medal, was the most popular TV event among Chinese viewers. More than 129 million Chinese tuned in for the final, which drew an average audience of over 52 million viewers, according to Nielsen.
Despite starting late at night (10pm Beijing time) to allow American basketball fans to tune in, Sunday’s China vs. U.S. men’s basketball game also drew a large TV audience in China. More than 88 million Chinese watched the game, which drew an average audience of over 37 million, according Nielsen.
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