Coke, GE Olympics Ads Win With Olympics Viewers

Coke, GE Olympics Ads Win With Olympics Viewers

Among the many Olympics winners so far are a handful of advertisers, The Wall Street Journal reported Monday.

Ads created especially for the Beijing Games by Coca-Cola, General Electric, Oreo, and Visa were among the best-remembered and most-liked commercials during the first week of the Beijing Olympics, according to Nielsen IAG, which uses an online panel to track the performance of advertising.

A Coca-Cola ad in which animated birds use straws swiped from Coke bottles to construct a nest resembling the Olympic stadium in Beijing was especially popular with Olympics viewers, Nielsen reported.

An ad for Oreo cookies showing two girls on a train in China copying each other’s every move — including eating Oreos, also scored well with Olympics audiences, according to Nielsen.

View Nielsen’s ranking of the top ten Olympics-themed ads.