Insights

iPhone May Take Cell-Phone Gaming Mainstream
Contact Us
Article

iPhone May Take Cell-Phone Gaming Mainstream

Digital

TIME reported Monday that the iPhone may provide the burgeoning cell-phone gaming market with just the boost it needs to establish itself as a portable gaming mainstay.

Currently, millions of Americans play games on the portable Nintendo DS and Sony PSP every day — but, the story noted, fewer than 10% of cell-phone users in the U.S. do the same on their mobile phones, according to Nielsen Mobile.

Armed with a spate of newly improved downloadable games and ample hardware capabilities for running games, the iPhone seems poised to lure gamers away from other portable gaming devices, TIME reported.

Tagged:
video games

https://www.qa.nielsen.com/us/en/insights/article/2008/iphone-may-take-cell-phone-gaming-mainstream/

Related Insights
Article

Playing the game: Breaking the bias with women influencers in sports and gaming

Working with female influencers is a winning move for brands looking to create an authentic connection with their consumers.

Read More >
Article

8.5 Generation Consoles Level Up the U.S Video Game Industry

From a content perspective, the storylines from the U.S. video game industry were nothing short of compelling last year, with subjects ranging from the first-person shooter excitement of Overwatch to the location-based augmented reality phenomenon Pokémon Go.

Read More >
Article

Holiday 2018: The Most Anticipated Video Games

As the holiday shopping season approaches, video game makers typically set the table with a feast of high-profile new games for players to devour. So which ones are gamers most anxious to sink their teeth into this year?

Read More >