Nielsen Ahead of the Product Placement Curve

Nielsen Ahead of the Product Placement Curve

On Monday, the Los Angeles Times ran a feature on television product placement and Nielsen’s efforts to measure this fast growing new segment of the advertising industry.  

The story focused on Nielsen’s Product Placement Service, which tracks product placement occurrences, and Nielsen IAG, which measures the effectiveness of advertising and product placements.

Alan Gould, Co-Chief Executive, Nielsen IAG, told the LA Times that Nielsen aims to provide the first comprehensive service for tracking product placement.  “If we do our jobs correctly, we will become the dominant way in which the industry measures product placement,” he said.