Product Placements Rise Sharply During Q1 2008

Product Placements Rise Sharply During Q1 2008

The Los Angeles Times reported that advertisers and broadcasters are countering the ad-skipping tendencies of TiVo owners by boosting the number of paid product placements in shows. The story noted that, according to Nielsen, NBC’s “The Biggest Loser” featured the most product placements (3,977) during the first quarter of this year.

In a separate story, ABC News reported that the increasing use of product placement on TV and radio has caught the attention of the Federal Communications Commission. ABC’s story cited Nielsen data showing prime-time product placements on broadcast networks rose 39% between January and March of 2008 — versus the same period in 2007.

View Nielsen’s Press Release on Q1 2008 product placement trends.