This Year’s Back-To-School Essential Mobile Phones

This Year’s Back-To-School Essential Mobile Phones

Mobile phones are more likely than ever to pop up on back-to-school shopping lists this year, The Tampa Tribune reported Saturday.

With cellular phone companies targeting more of their advertising at younger children, and parents worried about children’s safety and ability to communicate in an emergency, the upsurge in mobile phones for younger children is no surprise, the Tribune noted.

On average, each phone adds $28 to a family’s monthly cellular bill, the Tribune reported, citing data from Nielsen Mobile.

Nielsen research also suggests that children are more receptive to advertising delivered via their mobile phones, Nic Covey of Nielsen Mobile told the Tribune.

Get more “tween” mobile use information and back-to-school shopping data from Nielsen Mobile.