U.S. DVR Penetration Reaches 25%
MediaPost’s MediaDailyNews reported Thursday that DVR’s are now in 25% of U.S. homes — an increase of 5% from nine months ago, according to Nielsen.
The data from Nielsen confirms anecdotal evidence indicating that DVR users are passionate about the devices. The story noted that in 30% of the estimated 28 million homes with DVRs, the devices are connected to more than one TV set.
https://www.qa.nielsen.com/us/en/insights/article/2008/us-dvr-penetration-reaches-25/
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