U.S. Workers Flock Online To Follow The Olympics

Although it was a work day, online traffic to websites with Olympics-related content and video soared on Monday, August 11, according to Nielsen Online.

Unique visitors to the video section of NBC’s Olympics site increased by nearly 140% — from 858,000 on Sunday, August 10, to 2,030,000 on Monday, August 11, Nielsen reported.

Meanwhile, traffic to Yahoo’s Olympics section grew 85% on Monday, compared to daily web traffic the prior day.

Rank: U.A., Aug. 11	Website	Unique Audience: Aug. 8 (in 000’s)	Unique Audience: Aug. 9 (in 000’s)	Unique Audience: Aug. 10 (in 000’s)	Unique Audience: Aug. 11 (in 000’s)
1	Yahoo Olympics	1,477	3,324	2,839	5,253
2	NBC Olympics	2,664	4,008	3,264	4,560
3	AOL Olympics	395	1,010	1,205	1,192
4	Sports Illustrated Olympics	293	331	667	646
5	Beijing2008.cn	429	780	581	607
6	New York Times Olympics	341	466	301	482
7	ESPN Olympics	273	343	579	368
8	Fox Sports on MSN Olympics	49	95	259	182
9	USA Today Olympics	280	184	231	163
10	CBS Sports Olympics	70	23	41	102
Source: The Nielsen Company, Custom Analysis (August 8 – August 11, 2008)
Daily data may fluctuate because of smaller sizes used to project daily audience sizes.