U.S. Workers Flock Online To Follow The Olympics
Although it was a work day, online traffic to websites with Olympics-related content and video soared on Monday, August 11, according to Nielsen Online.
Unique visitors to the video section of NBC’s Olympics site increased by nearly 140% — from 858,000 on Sunday, August 10, to 2,030,000 on Monday, August 11, Nielsen reported.
Meanwhile, traffic to Yahoo’s Olympics section grew 85% on Monday, compared to daily web traffic the prior day.
| Rank: U.A., Aug. 11 |
Website | Unique Audience: Aug. 8 (in 000’s) |
Unique Audience: Aug. 9 (in 000’s) |
Unique Audience: Aug. 10 (in 000’s) |
Unique Audience: Aug. 11 (in 000’s) |
|---|---|---|---|---|---|
| 1 | Yahoo Olympics | 1,477 | 3,324 | 2,839 | 5,253 |
| 2 | NBC Olympics | 2,664 | 4,008 | 3,264 | 4,560 |
| 3 | AOL Olympics | 395 | 1,010 | 1,205 | 1,192 |
| 4 | Sports Illustrated Olympics | 293 | 331 | 667 | 646 |
| 5 | Beijing2008.cn | 429 | 780 | 581 | 607 |
| 6 | New York Times Olympics | 341 | 466 | 301 | 482 |
| 7 | ESPN Olympics | 273 | 343 | 579 | 368 |
| 8 | Fox Sports on MSN Olympics | 49 | 95 | 259 | 182 |
| 9 | USA Today Olympics | 280 | 184 | 231 | 163 |
| 10 | CBS Sports Olympics | 70 | 23 | 41 | 102 |
| Source: The Nielsen Company, Custom Analysis (August 8 – August 11, 2008) | |||||
| Daily data may fluctuate because of smaller sizes used to project daily audience sizes. |
View the full press release.
Read coverage of Nielsen’s findings in The International Herald Tribune, The Los Angeles Times, The Hollywood Reporter, and on CNET.com.
https://www.qa.nielsen.com/us/en/insights/article/2008/us-fans-flock-online-to-follow-the-olympics-from-work/
