CNBC Video Pete Blackshaw on the Future of Advertising

While influencer marketing represents a sub-category within the broader social media landscape, it’s one that brands should approach with a focus on long-term collaboration. But step 1 for any collaboration involves identifying an influencer that fits the brand’s personality and purpose.

Nielsen’s seventh installment in the Diverse Intelligence Series on Black consumers, African-American Women: Our Science, Her Magic, uses our insights to quantify #BlackGirlMagic.

The Nielsen Video 360 report explores how consumers in the U.S. discover and view film and TV content across devices and channels, the drivers and barriers to purchase, attitudes around long-form and short-form content, and the trends in free and paid streaming.