Driving Buzz Nielsen Analyzes International Auto Show Chatter

While the NFL is the most popular sports league among Americans, the Bengals and Rams will have a global, national and local Cincinnati and Los Angeles audience for Super Bowl LVI.

Profiling consumers – beyond demographics – allows you to create a complete picture of their lifestyles, shopping patterns and behaviors. You can take those common interests, match them up with specific venues, businesses or retailers, and create targeted sponsorships and partnerships. These powerful relationships will directly speak to your potential customers and create better brand awareness.

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