Amid the backdrop of the North American International Auto Show in Detroit, Nielsen Online analysts Joe Colacurcio and Scott Hamm discuss online auto conversations and value of pre-buzz on auto blogs like Jalopnik.
In today’s digital age, heading to an automotive dealership in person is far from the only way Americans shop for a new vehicle. Devices and technology have introduced a wealth of convenience and choice along consumers’ auto purchase journey. And online offerings have proved essential for the...
Toyota is the greenest auto marketer of 2012, according to a recent Nielsen analysis of consumer awareness, TV advertising response and social media buzz.
Automotive advertising has emerged as a class all its own. With auto representing five of the top 10 U.S. ad spenders of 2013, the level of investment speaks for itself. But among these, an elite class of advertisers has accelerated to the top, boasting creative that rivals video programming in...
