Nielsen’s Susan Whiting Discusses The Future of TV on FOX Business

Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge.

TV is a great word, and it used to be easy to define. Consumers today, however, use the word ‘TV’ interchangeably when referring to content and have ultimately changed the definition of traditional television. The vast access of content and nascent technology are revolutionizing how consumers view TV today.

In this special edition of The Nielsen Total Audience Report, we dive into the world of working from home —how consumers felt about their productivity, engagement, challenges and the impact this new lifestyle has had on media and device usage.