Total Online Video Streams Viewed Up 17% in November

Total Online Video Streams Viewed Up 17% in November

The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for November 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by 17 percent growth in total streams.

Overall Online Video Usage (U.S.)
Metric Nov-09 Year-Over-Year Month-Over-Month
Unique Viewers (000) 138,371 11.4% -0.2%
Total Streams (000) 11,175,082 17.0% -0.5%
Streams per Viewer 80.8 5.2% -0.2%
Time per Viewer (min) 200.1 12.5% -5.8%
Source: The Nielsen Company

Top Online Brands ranked by Video Streams for November 2009 (U.S.)
RANK Video Brand Total Streams (000) Unique Viewers (000)
1 YouTube 6,753,100 106,852
2 Hulu 656,561 12,488
3 Yahoo! 196,603 24,968
4 MSN/WindowsLive/Bing 147,120 15,345
5 Fox Interactive Media 137,185 12,983
6 Megavideo 128,581 3,633
7 ABC Television 125,400 5,819
8 ESPN Digital Network 111,884 8,922
9 Blinkx 108,623 706
10 Nickelodeon Kids and Family Network 106,266 5,297
Source: The Nielsen Company

Note: Effective with June 2009 data reporting, Nielsen has made several enhancements to the VideoCensus service, including a panel that is 8 times larger, more granular reporting and improved accuracy and representativeness. These enhancements provide the highest quality data to our clients and the marketplace. For some sites, trending of previously-reported data with current results may show percentage differences attributable to these product enhancements and should only be compared directionally.

VideoCensus Methodology and Metrics:

Nielsen Online’s VideoCensus combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement along with in-depth demographic reporting. Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the Web. For example, if a “Saturday Night Live” clip from is embedded on a personal blog, that video would be attributed to NBC because of the NBC video player.

A unique viewer is anyone who viewed a full episode, part of an episode or a program clip during the month. A stream is a program segment. VideoCensus measurement does not include video advertising.