Hope For Haiti Telecast Reaches 83 Million Viewers Across Multiple Networks
In an effort to raise money for organizations providing relief in Haiti, MTV Networks presented an all-star telethon, “Hope for Haiti Now: A Global Benefit for Earthquake Relief.” Roughly 83 millions viewers tuned in to at least one minute of the telethon, which was carried live on Friday January 22, 2010 from 8:00PM to approximately 10:00PM on 33 networks. Overall, the average audience viewing the telecast at any given time was 24.1 million viewers.
| TV Ratings For Haiti Relief Effort – Across All Networks | ||||||
|---|---|---|---|---|---|---|
| Broadcast | Date | Networks | Average # of Households | Un-duplicated # of Households | Average Audience of Persons 2+ | Un-duplicated # of Persons 2+ |
| Hope For Haiti | 1/22/10 | Various* | 17,991,000 | 56,106,000 | 24,107,000 | 83,407,000 |
| Source: The Nielsen Company
Networks: ABC, CBS, FOX, NBC, CW, BET, BIO, BRAVO, CMT,CNN, COMEDY, DISCOVERY HEALTH, E!,FUSE, GALAVISION, G4, HBO PRIME, MSNBC, MTV, MTV2, MT3, NatGeo, OXYGEN, SHOWTIME, SOAPNET, SPIKE, STYLE, TNT, TV LAND, TV ONE, VH1, WEATHER CHANNEL, and VH1 CLASSIC |
The “Hope For Haiti” benefit was another example of networks simultaneously broadcasting fundraising events following global tragedies, as telecasts for Hurricane Katrina relief and 9/11 also drew millions of viewers across multiple networks.
| TV Ratings For Relief Effort Telecasts | |||||
|---|---|---|---|---|---|
| Broadcast | Date | Networks | Average # of Households | Average Audience of Persons 2+ | Un-duplicated # of Persons 2+ |
| Shelter From the Storm: A Concert for the Gulf Coast | 9/5/2005 | 27 | 17,408,000 | 22,152,000 | N/A |
| America: A Tribute To Heroes | 9/21/2001 | 30 | 38,452,900 | 59,304,700 | N/A |
| Source: The Nielsen Company |
https://www.qa.nielsen.com/us/en/insights/article/2010/hope-for-haiti-telecast-reaches-83-million-viewers-across-multiple-networks/
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