The number of unique viewers of online video increased 1.6% year-over-year, from 133.7 million unique viewers in May 2009 to 135.9 million in May 2010.
Among the top Web brands ranked by unique viewers in May, Google was the fastest growing month-over-month, increasing 50.7%. The CollegeHumor Network, CNN Digital Network and Hulu also saw double-digit gains in viewers, increasing 26.6%, 20.1% and 18.1% month-over-month, respectively.
| Overall Online Video Usage (U.S.) |
|
May-10 |
Year-Over-Year |
Month-Over-Month |
| Unique Viewers (000) |
135,881 |
1.6% |
1.8% |
| Total Streams (000) |
9,821,675 |
-2.2% |
4.4% |
| Streams per Viewer |
72.3 |
-3.7% |
2.6% |
| Time per Viewer (min) |
190 |
0.6% |
4.8% |
| Source: The Nielsen Company |
| Top Online Brands ranked by Unique Viewers for May 2010 (U.S.) |
| Video Brand |
Unique Viewers (000) |
MOM Viewers % Growth |
| YouTube |
101,336 |
4.3% |
| Facebook |
26,186 |
8.0% |
| Yahoo! |
24,200 |
-12.3% |
| Google |
18,851 |
50.7% |
| Hulu |
15,458 |
18.1% |
| MSN/WindowsLive/Bing |
14,356 |
-2.0% |
| CNN Digital Network |
12,388 |
20.1% |
| Fox Interactive Media |
11,500 |
-7.6% |
| The CollegeHumor Network |
8,195 |
26.6% |
| MLB.com |
7,814 |
0.4% |
| Source: The Nielsen Company |
| Top Online Brands ranked by Video Streams for May 2010 (U.S.) |
| Video Brand |
Total Streams (000) |
MOM Streams % Growth |
| YouTube |
5,280,027 |
6.8% |
| Hulu |
813,043 |
18.2% |
| MSN/WindowsLive/Bing |
183,836 |
7.7% |
| Yahoo! |
170,462 |
-16.5% |
| Turner Sports and Entertainment Digital Network |
130,552 |
-2.4% |
| Fox Interactive Media |
126,979 |
-5.2% |
| CNN Digital Network |
126,503 |
10.0% |
| Facebook |
123,815 |
6.4% |
| CBS Entertainment Websites |
112,252 |
-3.1% |
| Blinkx |
107,914 |
3.5% |
| Source: The Nielsen Company |
| Top Online Brands ranked by Time per Viewer for May 2010 (U.S.), 250K Unique Viewer Minimum |
| Video Brand |
Time per Viewer (min) |
MOM Time % Growth |
| Netflix |
511 |
19.5% |
| iG |
228 |
120.3% |
| Hulu |
228 |
-10.1% |
| Tudou.com |
164 |
48.8% |
| Justin.tv |
152 |
-10.0% |
| Megavideo |
139 |
-15.8% |
| StageVU |
138 |
33.3% |
| Youku |
112 |
-25.4% |
| Nickelodeon Family & Parents |
109 |
105.5% |
| YouTube |
99 |
4.9% |
| Source: The Nielsen Company |
