Video Cross Platform is the New Norm

Audiences in OTA homes now watch more streaming content than audiences in homes with cable or satellite programming.

An array of new streaming platforms and services—many of which are ad-supported—are rapidly entering the race and attracting increased engagement along the way.

SVOD viewers tend to be light viewers of traditional TV. This is important for a number of reasons, but for brands, it means that advertising on traditional channels like linear TV doesn’t provide comprehensive reach.