Insights

Video Cross Platform is the New Norm
Contact Us
Article

Video Cross Platform is the New Norm

Media

At Advertising Week, Nielsen presented insights on cross-platform media usage, social media and the emerging role of women around the globe. Nielsen’s Patricia McDonough walked through the latest analysis on TV usage, time-shifted viewing and what else Americans are doing while watching TV.

To download a PDF of the presentation visit Nielsen.com.

brightcove.createExperiences();

// -->

Tagged:
video content

https://www.qa.nielsen.com/us/en/insights/article/2011/video-cross-platform-is-the-new-norm/

Related Insights
Article

Consumers give thanks for more viewing time in November, according to The Gauge

Amid the many dynamics affecting TV usage, such as program releases, sports seasons and even the weather, few have the same effect as one of the most basic: time off.

Read More >
Article

COVID-19: Tracking the Impact on Media Consumption

As COVID-19 sweeps the globe, consumers are dramatically changing their purchase and media behaviors. Nielsen is tracking these changes and establishing navigation beacons for companies trying to understand the changes and plan for what comes next.

Read More >
Video

How Americans are Adjusting to Working from Home Full-Time

Despite the challenges and adjustments that working from home involves, such as toddlers, animals, potentially sharing tight quarters with others, most Americans enjoy the convenience, still feel engaged with their roles and believe it makes it easier to strike a work-life balance.

Read More >