Video Cross Platform is the New Norm
At Advertising Week, Nielsen presented insights on cross-platform media usage, social media and the emerging role of women around the globe. Nielsen’s Patricia McDonough walked through the latest analysis on TV usage, time-shifted viewing and what else Americans are doing while watching TV.
To download a PDF of the presentation visit Nielsen.com.
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https://www.qa.nielsen.com/us/en/insights/article/2011/video-cross-platform-is-the-new-norm/