While the 18-34 year old demographic juggernaut may be known for their hunger for connectivity—from online video to social networking—their younger counterparts have an appetite for consumption of a different nature: Gaming. According to Nielsen, 12-17 year olds represent an outsized share of game console usage, more than triple that of their share of TV or DVR usage.
The 12-17 demo is proving that they are also game, quite literally, for watching or playing just about anywhere in the home—including basements and garages. More than half (52%) of their time spent with a gaming console happens in either non-traditional spaces or bedrooms while 48 percent is spent gaming in more social environs, such as a living or family room.
When it comes to television, the 12-17 demo is proving that times may change, but teens will be teens, spending nearly the same amount of time viewing TV in bedrooms as they do in family rooms. Overall, teenagers spent 47 percent of their total TV viewing in their bedrooms versus 48 percent in family rooms.
In contrast, the 35-64 demo spends 62 percent of their total TV in a shared space and only 31 percent of their time in the bedroom. Those 65 and older spend the largest chunk of their viewing time (69%) in a family or living room.