As avid moviegoers, Hispanics are keen to stay on top of their favorite flicks and shows when they’re at home as well as when they’re on the go. They’re also very adaptive in using new technologies and platforms, which puts them ahead of the curve when it comes to trying things like movies in the cloud and downloading movies. Here, Graham Gee, VP/GM of Home Entertainment at Nielsen, gives us a scoop on this powerful consumer.
- How the Hispanic Consumer is Influencing the Entertainment Industry, Sept. 27, 2013.
- Latina Power Shift, Aug. 1, 2013.
- Latinas are a Driving Force Behind Hispanic Purchasing Power in the U.S., Aug. 1, 2013.