As the 2014 FIFA World Cup lit up screens and social feeds across the U.S., Nielsen Social compiled a weekly wrap-up of all the action on Twitter to make sure you had a firsthand look at the minutes and matches that ignited the social stadium. With fans, brands and celebrities jumping onto Twitter to cheer on teams and players, comment on calls, celebrate goooooooals and catch-up on the latest action, the weekly analysis of social activity and reach in the U.S. across airing networks broke down the matches and moments that engaged fans and reached the biggest audiences on Twitter.
Each week’s wrap-up also included a look at Twitter brand activity related to FIFA Partners and World Cup Sponsors. Check out the ‘Brand Affinity’ analysis, to find a ranking of all U.S. partners and sponsors, based on which brands saw the greatest share of Tweeters also posting about the World Cup each week.
With the final match between Argentina and Germany in the books, we also now know that, across all matches on all airing networks, 59.2M Tweets were sent in the U.S. about World Cup TV airings.
Curious how this week’s action on Twitter compares to previous weeks? Check out past wrap ups here: