Nielsen TV: Brands are Pumping Up the Volume with Entertainment
When it comes to differentiation and standing out, brands that partner with a big-name music artist or sports figure are likely to have a notable advantage. When they amplify that partnership with a massive music fest or award show, they’re taking it to a whole new level—something that’s been a growing trend over the past few years. And as Tatiana Simonian, VP of Branded Entertainment, explains, the upside involves more than just increased sales.
https://www.qa.nielsen.com/us/en/insights/article/2015/nielsen-tv-brands-are-pumping-up-the-volume-with-entertainment/
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