In today’s world, much of what every one of us does becomes one more entry in a vast Big Data repository. This is a boon to market researchers everywhere, but it comes with its own set of challenges. In the NJM, we’re exploring ways in which Big Data can be used anonymously to improve on past methods and to further our understanding of consumer behavior.

The advent of online surveys in recent years has brought surveys into the mainstream. It’s become extremely easy—and cost-effective—to design and administer a questionnaire, but not all surveys are created equal. The NJM highlights the importance of a scientific approach to surveying, regardless of the medium, and how the field continues to evolve to answer today’s demands.

We now have reliable tools to monitor a consumer’s neurological and emotional response to a stimulus: a television program, advertisement, website, promotion, packaging, etc. The field is evolving rapidly, and it’s allowing researchers to uncover new dimensions in our behavior as consumers. The NJM keeps you abreast of new developments in this exciting field.

The need to make sense of Big Data has increased the pressure on technologists, statisticians and market analysts to refine old algorithms and develop new data analysis techniques. Today, analytics are needed in every business decision, and Data Science is a rich field of exploration and development. We discuss how it’s evolving to meet the challenge.

Panels are the backbone of syndicated measurement solutions around the world. It takes serious attention to detail to manage a reliable panel: from participant selection to recruitment, management, cooperation, turnover, etc. The stakes are high and every aspect of a panel operation requires constant monitoring and scientific validation.

New technology is created every day, some of it is so ground-breaking that it transforms our behavior and creates entirely new markets. To reach their full potential, new technologies need to be supported by robust measurement solutions, especially when they occur in the consumer space. The NJM explores the measurement implications of those new technologies.