Second Night of 2016 Democratic National Convention Draws 24.7 Million Viewers
An estimated 24.7 million people tuned in to watch the second night of the 2016 Democratic National Convention on Tuesday, July 26. Day two of the convention was carried live from Philadelphia, Penn., across seven commercially-supported networks. The night featured speeches by House Democratic Leader Nancy Pelosi and former President Bill Clinton. On this night, Hillary Clinton was formally nominated as the Democratic candidate for President of the United States.
While coverage varied by network, all seven aired live coverage from approximately 10 p.m. ET to 11:15 p.m. ET.
In terms of the social nature of the convention, 1.7 million Tweets were sent by 389,000 people in the U.S. about the second night of the “Democratic National Convention,” according to Nielsen Social. Twitter activity spiked at 10:54 p.m. ET, when 9,500 Tweets were sent in one minute following Bill Clinton’s speech.
The chart below highlights the sum of the average audience for these commercially-supported networks during common coverage.
Sum of Networks Live + Same Day | ||||
---|---|---|---|---|
Day 1-July 25, 2016 | Day 2-July 26, 2016 | |||
Rating | Number of Viewers | Rating | Number of Viewers | |
All Households | 16.6 | 19,379,000 | 16.2 | 18,759,000 |
Persons 2+ | 8.7 | 25,952,000 | 8.4 | 24,708,000 |
Persons 18-34 | 3.5 | 2,418,000 | 3.1 | 2,017,000 |
Persons 35-54 | 8.8 | 7,032,000 | 8.0 | 6,369,000 |
Persons 55+ | 17.9 | 15,395,000 | 17.8 | 15,281,000 |
2016 Networks Included:
Day 1 – ABC, CBS, NBC, CNN, Fox Business Network, FOXNC and MSNBC
Day 2 – ABC, CBS, NBC, CNN, Fox Business Network, FOXNC and MSNBC
Sum of Networks Live + Same Day | ||||
---|---|---|---|---|
Day 1-Sept. 4, 2012 | Day 2-Sept. 5, 2012 | |||
Rating | Number of Viewers | Rating | Number of Viewers | |
Persons 2+ | 9.1 | 26,245,000 | 8.8 | 25,121,000 |
2012 Networks Included:
Day 1 – ABC, CBS, NBC, BET, CNN, CRNTV, FOXNC, MSNBC and PBS
Day 2 – ABC, CBS, CNN, CRNTV, FOXNC, MSNBC and PBS
https://www.qa.nielsen.com/us/en/insights/article/2016/second-night-of-2016-democratic-national-convention-draws-viewers/