Third Night of 2016 Democratic National Convention Draws 24.4 Million Viewers
An estimated 24.4 million people tuned in to watch the third night of the 2016 Democratic National Convention on Wednesday, July 27. Day three of the convention was carried live from Philadelphia, Penn., across eight commercially-supported networks. The night featured speeches by Vice President Joe Biden and President Barack Obama.
While coverage varied by network, all eight aired live coverage from approximately 10 p.m. ET to 11:45 p.m. ET.
In terms of the social nature of the convention, 2.6 million Tweets were sent by 549,000 people in the U.S. about the third night of the “Democratic National Convention,” according to Nielsen Social. Twitter activity spiked at 11:14 p.m. ET, when 23,600 Tweets were sent in one minute during Barack Obama’s speech.
The chart below highlights the sum of the average audience for these commercially-supported networks during common coverage.
| Sum of Networks Live + Same Day | ||||||
|---|---|---|---|---|---|---|
| Day 1-July 25, 2016 | Day 2-July 26, 2016 | Day 3-July 27, 2016 | ||||
| Rating | Number of Viewers | Rating | Number of Viewers | Rating | Number of Viewers | |
| All Households | 16.6 | 19,379,000 | 16.2 | 18,759,000 | 15.8 | 18,261,000 |
| Persons 2+ | 8.7 | 25,952,000 | 8.4 | 24,708,000 | 8.3 | 24,431,000 |
| Persons 18-34 | 3.5 | 2,418,000 | 3.1 | 2,017,000 | 3.1 | 2,166,000 |
| Persons 35-54 | 8.8 | 7,032,000 | 8.0 | 6,369,000 | 8.3 | 6,540,000 |
| Persons 55+ | 17.9 | 15,395,000 | 17.8 | 15,281,000 | 17.0 | 14,664,000 |
2016 Networks Included:
Day 1 – ABC, CBS, NBC, CNN, Fox Business Network, FOXNC and MSNBC
Day 2 – ABC, CBS, NBC, CNN, Fox Business Network, FOXNC and MSNBC
Day 3 – ABC, CBS, NBC, CNN, CNBC, Fox Business Network, FOXNC and MSNBC
| Sum of Networks Live + Same Day | ||||||
|---|---|---|---|---|---|---|
| Day 1-Sept. 4, 2012 | Day 2-Sept. 5, 2012 | Day 3-Sept. 6, 2012 | ||||
| Rating | Number of Viewers | Rating | Number of Viewers | Rating | Number of Viewers | |
| Persons 2+ | 9.1 | 26,245,000 | 8.8 | 25,121,000 | 12.3 | 35,716,000 |
2012 Networks Included:
Day 1 – ABC, CBS, NBC, BET, CNN, CRNTV, FOXNC, MSNBC and PBS
Day 2 – ABC, CBS, CNN, CRNTV, FOXNC, MSNBC and PBS
Day 3 – ABC, CBS, NBC, BET, CNN, CNBC, CRNTV, FOXNC, MSNBC, MUN2, PBS, TV One and UNI
https://www.qa.nielsen.com/us/en/insights/article/2016/third-night-of-2016-democratic-national-convention-draws-viewers/
